We understand that the travel and hospitality industry is rapidly evolving, and hotel brands must adapt their SEO strategies to stay competitive. At Market Edge Communications, we offer cutting-edge SEO services tailored to the unique needs of hotel brands in 2023 and beyond. Here's how we can help you drive incremental bookings, traffic, and revenue to attract travelers:
We prioritize destinations that people are actively looking to travel to by utilizing advanced tools like Google's Destination Insights. This powerful tool provides real-time travel trends across the U.S. and internationally, enabling us to compare and identify specific destinations that demand attention. By focusing on high-demand locations, such as Las Vegas, we ensure your hotel brand ranks prominently for relevant keywords like "Las Vegas hotels," "brand + geo keywords," restaurants, and other associated search terms.
Satisfying travelers' information needs and establishing Experience, Expertise, Authoritativeness, and Trustworthiness (E.E.A.T) are vital in the current hospitality landscape. Our SEO brand concierge strategy involves providing high-quality, relevant content that caters to individual traveler interests. We conduct persona identification and journey mapping to understand your guests better, allowing us to create content that goes beyond promoting your hotel but also recommends nearby attractions, restaurants, and local activities.
We ensure your hotel listings appear in the Map Pack and organic listings for geo-modified keywords by optimizing your Google Business Profile. This drives incremental revenue, bookings, and organic traffic. Our team will manage and respond to reviews, create an FAQ section, update business hours, and leverage attributes to differentiate your hotel and provide essential details to potential guests.
We work closely with the social media team to share captivating content about popular destinations, travel tips, hotel offerings, events, and nearby attractions. Leveraging user-generated content, including reviews, photos, and videos, will enhance your search engine rankings and engage potential customers through word-of-mouth marketing.
Videos play a crucial role in engaging potential guests and showcasing your hotel's facilities and services. We'll create compelling video content highlighting amenities, rooms, views, and the overall ambiance of your property. Video marketing builds credibility and trust, crucial factors in driving bookings and differentiating your hotel brand from competitors.
In this competitive industry, optimizing your website for Core Web Vitals is essential. Our team will ensure your website meets key performance indicators, including fast loading times and mobile-friendliness, improving your website's search engine ranking and user experience.
With the rise of voice search, we optimize your content to be voice-search-friendly. This includes using structured data for FAQs to appear in rich results and maximizing organic search potential.
We keep a close eye on your competitors' SEO strategies, content, and market share to identify opportunities and stay ahead in the race. Understanding their tactics allows us to implement and test effective strategies to outperform your competitors.
At Market Edge Communications, our expert team is committed to helping your hotel brand succeed in the ever-changing travel and hospitality landscape. With our comprehensive Hospitality SEO Services, you'll have optimized Google Local listings, a robust brand concierge strategy, voice-search-friendly content, and a website optimized for Core Web Vitals. Don't let your competitors and online travel agencies (OTAs) seize valuable search engine real estate. Partner with us to attract more travelers and drive incremental visibility and sales for your hotel brand.
Contact us today to discuss how we can tailor our services to meet your specific SEO needs and take your hotel brand to new heights in 2023 and beyond. Let's embark on this journey together!
Organic traffic won’t arrive overnight; you must invest time and energy to improve your search engine rankings. So, it makes sense to work with expert SEO consultants who understand everything from onsite optimization to link building, content creation to digital PR if you want to maximize the return on your SEO investment.
Not sure where to start or what you need? Our experts can carry out a technical audit on your website that will highlight your strengths, weaknesses and opportunities.
We help you define your SEO objectives & develop a realistic strategy with you. You may have in-house marketing teams who require support & guidance, or you may need us to be your full SEO team. We work in both ways & advise on the best approach.
Whether you’re a cafe or dentist or a business with a physical location or a local target audience, we would highly recommend a local SEO strategy to dominate your local market.
Make a nationwide impact that ensures your brand is seen across the country. We have many years of experience with numerous brands so let us help put you on the map.
Going global? Reach an international audience and grow your brand in fresh territories with our data-driven international SEO campaigns, allowing you to dominate all corners of the globe.
If you have an online store, then you’ll want to explore our e-commerce SEO services, which are specifically designed to drive traffic to and increase purchases on your online shop.
With the majority of searches now coming from mobile and Google’s mobile-first search index, it’s now more important than ever for your SEO strategy to be mobile-centric.
When investing in a new website, our designers work closely with our SEO team to make sure it is built to achieve success in the search results as well as being an intuitive and user-friendly design.
As part of a structured SEO campaign, our experts have years of experience in building an extensive link profile, giving your website the domain authority and exposure it deserves.
We provide audits and technical markup to ensure the search engines are able to effectively discover, crawl & index your web pages for maximum visibility.
Solid keyword & market research help guide SEO strategy and allow us to provide realistic projections and forecasts of opportunity within your market. We don't make wild estimations or promises we can't keep.
We love data and provide monthly reporting on visibility, analytics, conversions & revenue (or value), so the performance of the campaign can be attributed back to the SEO investment & what matters to your company.
We are available and eager to speak with you. There's no obligation - so what do you have to lose? Take the first step!
Our team is 100% experts-only. Our studio model is based on employing highly experienced generalists capable of sourcing and producing some of the finest content in the industry.
Read moreA network of writers, editors, graphic designers, project managers and translators to produce customized and localized content.
Crafted in the art and science of content creation and consumer-focused marketing strategy. We are nimble and flexible while offering a full portfolio of essential in-house services.
Our objective of staying a lean organization allows us to be flexible and craft the right team for your exact needs. With our model we’re able to offer lower project costs but give you far greater results.
If you’re looking for marketing assistance to help your business grow, we would love to be part of your success story.